The new headquarters for Amorepacific, South Korea’s largest beauty company, is located in the center of Seoul, next to a former US military zone that is being transformed into the spacious public Yongsan Park and a business district. Focusing on a single, clear volume, the proportions of the building have been carefully developed around a central courtyard to maximize the effectiveness of natural ventilation and daylight.
The design elaborates the social, cultural and professional ambitions of the company by combining the workplace with other communal activities. By elevating the external layer of the façade, the entrance level opens up to the city and draws the public into a generous atrium. The façades with their diaphanous brises-soleil cladding not only facilitate the environmental performance of the building by providing shading, but also give the building a coherent and strong, yet open and light form.
A rich mixture of public amenities, such as an art museum, auditorium, library, restaurants and childcare facilities, ensures that the building is not only an efficient headquarters, but also the public face of a vital company embedded in the growing metropolis.